FYRE Braai was born from a shared obsession: fire, function, and flawless design.
Founded in South Africa, FYRE is the product of two distinct but complementary minds. Regard van Zyl, a seasoned engineer with a passion for stainless steel fabrication, runs the heart of our operation — the factory. Every weld, bend, and blueprint comes to life under his watch, ensuring each FYRE product is built to exacting standards. With a background in structural design and hands-on manufacturing, Regard’s expertise drives the strength, innovation, and durability behind every braai and tub we create.
On the front lines is Ashlay Sauren, a well-known name in the performance and lifestyle industries. With a background in brand building, motorsport, and high-end consumer products, Ashlay leads sales, marketing, and product development. His role is to understand what customers want — and then push the boundaries of design to deliver it. From concept to customer, Ashlay shapes the look, feel, and future of the FYRE brand.
Together, they’ve created more than just products — they’ve built a South African braai company that blends rugged performance with modern design. Whether you're searing a steak, soaking in a wood-fired tub, or fitting out your dream lapa, FYRE stands for local quality, crafted precision, and timeless style.